HOCKS ART PROJECT
Hocks is a skateboard brand developed by skateboarders. The lifestyle is so impregnated in it's DNA, that the brand's motto is “ to grow and evolve without compromising the base”. In other words, keep strong foundations.
Just like Hip Hop, skateboarding was born as an underground street movement. Marginalized in the beginning, both have always walked side by side in the urban scenenery and shared a transgressive nature that disturbed the status quo.
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Thinking of the fusion between rap, graffiti and skateboarding, in 2010 Hocks launched a partnership with Núcleo Urbanoide, a collective of independent artists. In the sequence, Carioca and Reverse, the founders of Art Project, invited Rodrigo Miranda to join the brand as a collaborator. He soon became the anchor of the project, that counts not only with graffiti writers but also with DJs, MCs and tattoo artists.
Since then, art is at the core. Hocks let the artists free to create limited and exclusive clothes. In 2020, the brand celebrated the project's 10th anniversary launching a clothing collection signed by Rodrigo aka Careca. As a former skateboarder, he is pleased to be sponsored by an authentic skate brand.
